Corporate environmental awareness and culture, as indicator of responsibility soci ..

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The alteration and / or destruction of natural resources by the entrepreneurial action is the result of a low level of environmental awareness and culture within supply chains and marketing. In Bogot, water sources (rivers, streams, creeks), historically seen as systemic eco elements for rest, recreation and as intakes for the first aqueducts, gradually became excellent transport vehicles and liquid Treatment. The growth of the city marked by business, the smelly sewers became spanning much of Bogot, which are considered infectious contamination sources and landscape alteration. In Bogot, the rivers with more water and comply easily with the cleaning the city, are in order: Bogot, Tunjuelito and Fucha. To judge the phenomenon of environmental destruction was taken as initial stage Fucha river given its geographical proximity to the city center. The guiding question is: What is the level of awareness and culture on Corporate Environmental Fucha River basin and its tributaries Through this research, by direct observation of the process liquid waste pollution, and interviews with responsible persons involved in the business dynamics, we are evaluating the level of environmental awareness and culture.

Key words: responsibility, social sustainability, consciousness, culture, environmental.


The care of environmental resources within the CSR should be a matter of individual and collective concern because it is an issue that, if not addressed, affects the existence of all living and nonliving elements that enable healthy living the human species. (Icontec, technical guidance 180). Social responsibility from business organizations in any case must be real when aims for human dignity. The environmental alteration affects directly proportional and human rights. Business Administrator and all those professionals who are directly related to the corporate dynamics need a comprehensive education in the field of environmental education (Constitution, 1991, art.78). For example, water is the largest reservoir of life, and along with the sun comprising the motor advances the evolution of life. However, there is widespread carelessness against destruction. The authorities have taken preventive measures but not punitive, under the policy of “polluter pays. Pollution is believed and / or environmental alteration of water sources from the companies is the result of: a low level of environmental awareness and culture or may also be the technical and economic impossibility for the proper handling of liquid wastes. In Bogot, the sources of water that form in the eastern hills, especially those with higher volume, such as Fucha River, during journey to the Bogot River, are areas of high concentration of residential and industrial activity. Residents of the surrounding areas and many companies dump their waste liquids and even solids flow.Defining Social Responsibility (CSR)

According ICONTEEC Technical Guide, Corporate Social Responsibility is a concept not mandatory legal order, just a suggestion and guidance for men and women in business, through its trade or business, social goals come true proposed both in the mission, as in the vision and values. In this regard the UN makes the following statement: “We reaffirm the principles of sustainable development and stress the need for a global consensus on the values and principles for economic development in sustainable, fair and equitable. Believe that social and environmental responsibility of enterprises is an important component of that consensus. ” Within the universal context, CSR can be defined as the conscious or deliberate people doing business from the production chain, through market links to the placement of products and services to end consumers in the recycling process . During this tour we will have to evaluate from the environmental effects, to the movement of capital, inequality, discrimination, deals, violence, life, death, etc. To illustrate the concept of CSR, we could make the following comparison: Agricultural producers have delivered as corporate social responsibility in the regional markets of a country or national or international order quality products that meet nutritional needs or industrial type, and course to enable them to sustain in a competitive market. The producers of weapons and ammunition also must meet quality conditions, but what are its effects These are extreme examples. In the case of this research, all companies pollute. Obviously some more than others. Each, according to pollutant loads must meet a level of responsibility. But on the level of environmental awareness and culture, this is an element that must be evaluated individually and collectively, as a citizen competence. Its effects are social and act the same, directly on human rights, both individual and collective.

Environmental awareness and culture, CSR element

UNESCO, in many international conferences, notes that education for sustainable development is an individual and collective process throughout the life of every person, of every generation, this will find smart solutions to the many problems of social, economic and environmental.

For purposes of the “Decade of Education for Sustainable Development (DESD) United Nations 2005-2014, explicitly states that” States must incorporate in their systems of formal education, non-formal and a vision of the economy , growth and development encompassing economic vitality, justice, social cohesion, environmental protection and sustainable management of natural resources. ”

One goal, arising from the global environmental problems, is the fight against climate change. This phenomenon is a consequence, in large part, by human alteration, due in turn to the transformation of matter that makes up the planet. Obviously not all land transformations are caused by human activity. They are also the natural order. Without these latest evolution of life would not have occurred in earlier times the large human population on earth.

The evolution of life, physical and chemical transformation of our planet will continue. The business will continue as a result of the development of peoples. But depending on the interpretation given to this phenomenon, which has the ability to react to changes that reduce the life and actions that are planned and conducted on behalf of the defense of non-renewable natural resources, as Water is the case, if it is true, the transformation of the world will not stop, the possibilities to fill the vital needs of humanity will be higher. According to Miller (1994) through environmental education as a strategy, it seeks to teach and learn how all existence is interconnected. It is an ongoing process aimed at generating environmental awareness towards sustainable development. We believe that consciousness has three levels: knowledge, attitude and action. Unfortunately, if we look at sustainable development plans, processes and efforts that exist in every country, in every town, in every region, that allows us to see that have not yet made it to the first level of consciousness, ie the generation knowledge. Just look at how they have changed our landscape where there was a lake, a river, a forest, a plain now are extensive anthropogenic changes. Polluted rivers and lakes, plants and animals missing or endangered. Strengthening cultural or environmental education is being achieved, but the challenge is great, it is necessary to do so from the company, from educational institutions from governmental and nongovernmental organizations, from family. We as individual and collective commitment to incorporate the environmental dimension in all our activities. Every human action generates alteration of the natural. The big task is to develop environmental awareness can realize a proactive, commitment, responsiveness to incorporate into our decisions easier and domestic environmental issues. To this end, urgently calls for increased research to generate information translated into recommendations and proposals for different economic sectors and means of production.

The Nobel Prize in Chemistry Mario Molina stressed the importance at the university level to create awareness of environmental culture, with these words: “not only have specific issues related to the environment, but to create a culture of environmental awareness” (UANL.2008 ) and later adds, involves not only the students have to know from a technical standpoint, social scientific or environmental issues, but have a culture that has more to do with values and ethics that transcends what is the pure science (UAN, 2008)

To make an assessment of the level of consciousness and environmental corporate culture, which is a lot, and people can be seen, among others, the following questions as indicators:

* 1. It exists in the company, organization, institution in the environmental management plan, an environmental department In reviewing the mission, vision and values in the organization of the company are sufficiently substantiated approaches to address environmental issues

* 2. What are the investments or percentages within budget to address environmental issues from every business organization

* 3. Recognize values and concepts that would foster manage and shape attitudes and skills needed to understand and appreciate the interrelationships between people, their culture and biophysical environment

* 4. Decision making and behavior codes agree on the issues related to environmental quality

* 5. They understand the complexity of the natural environment and transformed by man

* 6. Understands the interaction of biological, physical and chemical, social, economic and cultural rights

* 7. Participate in a responsible and effective in anticipating and solving environmental problems

* 8. It clearly shows the economic interdependence, political and ecological modern world

* 9. Contribute or make financial contributions and / or academics to develop a sense of environmental responsibility among countries and regions

* 10. Designs and validates a new international order, to ensure the conservation and enhancement of the environment

* 11. Reflected in their attitudes toward ethical awareness environmental values

* 12. It has an observable environmental ethical thought-through attitudes of respect, so show their activities which do not lead to environmental degradation

* 13. Has knowledge demonstrating awareness of environmental problems, willingness, motivation, sense of responsibility and commitment to work individually and collectively to find solutions

* 14. Have sufficient knowledge, values, attitudes, commitment and skills needed to understand, interpret, protect and improve the environment and thereby achieve sustainable development objectives

* 15. Has or accepts patterns and ethical responsibilities towards protecting the environment

* 16. Takes an interdisciplinary approach to the treatment of the environmental dimension

* 17. Think about the consequences of triggering global product environmental disturbance

* 18. Assesses the environmental implications in development projects

* 19. It challenges existing development models, and considers them responsible for social and ecological deterioration living underdeveloped countries

* 20. Rate sustainable lifestyles to improve relations between human beings and the nature thereof.

Environment Knowing we will protect it. As the topic is understood by the majority of the population, will facilitate citizen participation in the various activities to preserve or restore the environment. Also we will be able to contribute to sustainable development of our countries.

Fucha River. Its importance and location

In the early development of the city was an important water source for one of the first aqueducts of Bogota, before Santaf. In the year of 1681 (Gosselman, C. 2005), when he was mayor Don Juan de Moya, due to scarce water in the central square stack requested assistance to citizens to build a canal that would carry water from this this river or the river San Francisco. Soon work began successfully in the year ending in 1739 during the government of Don Antonio Manrique. With this product, which was certainly very rudimentary water was supplied to most of the city, which at that time occupied only the upper parts of what is now the territory of modern Bogot. This river rises in the Desert Green Cross. As mentioned before, Bogot enters through the town San Cristobal. In fact in that area called Rio San Cristobal. Makes a journey of 22 km from its source to the mouth. (Figure 1.)

FIGURE 1. Birth and Fucha River tour. The IDEAM, 2004.

FIGURE 2. The river Fucha on top. Its waters have low pollution. Photo taken by students who develop prograna Investigain director of business administration, Univerisidad Cooperativa de Colombia, Bogot section.

The deteriorating state of the river, with its tributaries, is a reflection of the destruction for lack of corporate social responsibility and low levels of awareness and environmental culture. Along its route your round is invaded (Figure 3.). In several sections of substandard housing can observe pickers, who as a source of livelihood accumulate large amounts of reusable materials. They select and what in their opinion, is worthless, thrown into the river bed. These materials come from the business chain, industry-trade-consumption.

In this area it is common to find all types of material does not represent an economic value to recyclers both crossing thrown in the same round as the channel. The most common residues found are:

Ashes of domestic waste-

-Household hazardous waste

-Special handling organic waste (bones)

-Timber, construction debris

-Waste plant and animal foods.

-Plastic elements

The presence of these people has become a disadvantage from the standpoint of environmental and public safety, as the entire city transit picking materials, trash and debris product business, provided they have some monetary value. The technical bit so classified, scattering the material does not serve in the riverbed. Expected or not having some level of culture and environmental awareness. But who are accountable for their business Industrial residues exist and some are marketed for processing. And what they do with the materials that does not serve you The answer is: The river is an excellent vehicle for transporting waste.

FIGURE 3. The waste stream entering the Rio Fucha. Photo taken by student researchers.

The round of the rivers is regulated by Decree 1106 and 1986 and 31 of 1996 agreement. The delimitation of areas round is given for the purpose of protecting water resources, maintain an environmentally favorable for human activity, providing a pleasant scenery and configure an axis of local development organization and the city overall.

In the town of Antonio Nario up to the South Garden neighborhood presents invasion in the round of workshops and car washes that exist in the sector. As with those located on the diagonal 46 in the town of Puente Aranda, where the invasion is by automobile parking.

In the town of Kennedy, specifically in the neighborhood Equality invasion of the round is given by wineries recycling, which They take industries that use recycled materials.

In the town of Fontibn problem occurs most obvious invasion of round as there are marketers of recycled junkyard and which invade the entire round and leftover debris dumped into the river.

The river picks up on its journey Fucha waters Albina channels, Rio Seco, San Francisco River and community values which have high pollutant loads being the main cause of bad smells. Besides the emission of odor, highly polluted domestic and industrial appellant is along the channel due to the lack of sewer or a collector system in its upper reaches. In the lower basin the problem is given by wrong connections located especially in the industrial sector.

During the 22km of travel made by the river, crosses several areas of high population density, such as, among others, the neighborhoods Quinta Ramos, Calmness, southern Nario, Bern City, Garden City South, San Antonio Caracas, Luna Park, Restrepo, The Fraguita, Santa Isabel South Carabelas, third sector Montes City, La Ponderosa, La Camelia, Torremolinos, Galn, Equality, New Marseille, San Jose, Bavaria, Orchard, among others, to reach the town of Font ibn to lead Bogota River, on the border with the municipality of Mosquera. As it moves away from its source, it becomes a larger collector or open drain. Among the causes that we might consider the following: the lack of civil society capacity to solve the problem, uneven development, basic needs, lack of appreciation of the environment, lack of financial resources, lack of purposeful organizations, lack of technology appropriate, misinformation, lack of effective environmental policies and persuasive, population explosion, social model that promotes the irrational use of natural resources, and other, perhaps more importantly, the lack of a sufficient level of environmental awareness and culture (Luna, 2009 ). This phenomenon is observed in all human conglomerates. It is relevant to the general disregard meet this obligation. If we understand how the whole consciousness of all those rational product demonstrations from people’s cultural accumulation, then the effect on the natural, ie about anything that generates and protects life, could not be more than gestures of respect, protection and recovery.

The government order sanctioning measures are effective and have been designed in response to the advanced large businesses as together with its dynamics to the development of peoples, one consequence is the environmental alteration. Such effectiveness will be supported as they progress in the awareness of the people in favor of global sustainability. In large cities that cross rivers become excellent vehicles transporting solid and liquid waste. Bogot is a special case. Many of the rivers, streams or creeks are collectors or drains

Entrepreneurship is the machine that moves people toward their development. Unfortunately, the product of this dynamic, the environment is altered and destroyed. But what are the subjective and objective evaluations with respect to environmental deterioration with people from the business community in this dynamic In the case of rivers, specifically Fucha River and its tributaries, there are no studies that allow consolidated enough information about the reasons why companies that have direct impact on water sources dump their waste liquids and some solids in current. Be due to lack of awareness and corporate environmental culture within their social responsibility Or what other reasons as to weigh the consequence is the destruction of rivers, which have historically been the sources to feed the city aqueducts.

Progress and conclusions

The task is long. The goal is to achieve that is sufficient to demonstrate that the level of awareness and culture as Corporate Environmental pollutants in rivers of Bogot, is, using visible indicators, assess the environmental effects of plans of companies that have direct influence on all paths and river channels Fucha, Tunjuelito and Bogota. To date (May 2010), as mentioned earlier, it’s getting surgery on Fucha River and its tributaries. As the first event have been watching recognition paths wastewater discharges through a header from the surrounding areas. A comparison was made of water transparency using targeted aqueduct water Bogota. In a second event on tour sectoriz quadrants. These quadrants are: First: Birth to Caracas Avenue, north side. Second: Birth to Caracas Avenue, south side. Third: Avenida Caracas to 30th Avenue, north side. Fourth: From Caracas Avenue to 30th Avenue, south side., Then between Avenue 30 to Avenue 68 will be two quadrants and thus from Avenue 68 to Avenue Boyac, from Boyac Avenue to Avenida Ciudad de Cali and from this to its mouth. At the time being operated quadrants: From birth to Caracas Avenue, from Boyac Avenue to Avenida Ciudad de Cali, and North and South Sides from Avenida Ciudad de Cali to its mouth, south side. Among the first findings we have, from birth to Caracas Avenue on both sides of the number of firms is low, and exist only are micro and medium enterprises. Their wastewater are directly connected to the sewerage network parallel to the river bed. Contamination of this stretch of the river is, first home residential and partly because of the run-off rainwater. If it happens in the section between Avenida Boyac to its mouth. This is an area of high industrial concentration in the presence of small and large companies. The sewer system is not operating efficiently because many sewage dumps are connected directly to the body of the river by collectors or drains shod. Likewise, in the upper quadrants as in the past, it was a first survey of some businessmen and residents located in the north and south quadrants from birth to and from Caracas Avenida Boyac Avenue to the mouth of the south side . With this first inquiry is to know the value of the river as a water resource or environmental disaster. The contrast quite visible. In the upper part, residents and employers value the river as an integrated part of the ecological system of Bogot which to save and protect, while in the lower, both businessmen and residents appreciate the river but as a smelly pipe, on which are downloaded all residential and industrial liquid wastes. Employers located in this sector do not cater to pollsters when they do, the answers are misleading and without obligation. Otherwise it can be evidenced in the stretch from birth to Caracas Avenue. There, the concept we have of river is an environmental and landscape appreciated by most residents and small businesses. The observation made during this tour there are some great parks and longitudinal sections arborizados. However at this stage, very close to birth, there is a neighborhood without water supply or sewage subnormal. The people of this area take water from the river and waste waters to flow. This sector has power grid but the Water and Sewerage Company of Bogot still fails to provide the services to the neighborhood residents.

Preliminary observations have been made on this environmental problem can help you visualize the problem: The river, once entering the city is contaminated to the level of becoming disastrous sewers. Who or who pollute it Polluting companies, there is no doubt. Why do they do What is the level of corporate environmental awareness and culture on Fucha River and its tributaries

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