Journalism No Comments


1. Introduction

2. Development

3. The Daily Journal

4. Conclusion

5. Bibliography

1. Introduction

La Prensa, print journalism or newspaper as preferred to call it, is a small stack of printed paper, every morning we get to the street or the house, with sunrise and shows us how the world moves to the Once we move with it, sometimes without even realizing it.

The press was born almost with the discovery of America and is now present in most of the world, reflecting on their pages along the long history of humanity and communicating it to the people so that today is the social media more popular the world (as far as information is concerned). But often it is unknown how a newspaper, so now this research is informed by a little more of this valuable information media, pointing through a specific newspaper, its characteristics and its development in society.

The paper is to study “The Daily Journal”, a national newspaper from Caracas, printed in English, in which you can find news worldwide primarily focusing on the national side to politics, this time considering one of the most very important, and also mentioning the economic sector of the country.

From the point of view of the reader of the paper, this is considered very well written, as mentioned in the paper only the essentials of the story, without going for another explanation perhaps to extend the item and show it more interesting, but are very precise, in the concept paper, the reader is part of the essential, that is, it has some influence, as they are mainly of foreign readers, and especially seek information of events occurring in all countries, primarily in the United States, the continent’s leading nation in terms of progress and development in general.

2. Development

Press or print journalism.

It is an open system of human communication processing tech events, ideas and feelings from one or more sources, for transmission to destination through a channel called newspaper.

Its function is not only informative, it compares and contrasts with some other events, he argues, he concludes, and suggests solutions, thereby influences the reading public, that is, culturally and ideologically oriented.


It is a public entity that finds and collects the news, analyzes and transmits.

It is a daily publication consisting of a variable number of printed pages you realize the latest news in all its facets, at local, national and international or any other publication that appears regularly, either weekly, monthly, quarterly , etc.

History. Origin and evolution of the Press.

The medium is the oldest newspaper following the invention of movable type printing press by Johann Gutenberg in 1438. this event revolutionized communications worldwide. The first newspaper, the News of London Weekley, who was the first English newspaper published in 1622. The pioneering ad appeared in a British newspaper in 1625.

The origin of the press in Venezuela dates back to 1806 with the arrival of the press in the country at the hands of Francisco de Miranda. On 24 October 1808 in Caracas out the first issue of the Gaceta de Caracas. The Venezuelan press was originally most of all a political instrument to express revolutionary ideas and realistic at the time, in other words, the press was touring the country looking for different print newspapers, though not daily, reflecting the political thought of the moment . The beginnings of the Venezuelan media were characterized as especially controversial in the quarrels between republicans and royalists.

Caracas with the epicenter to the press was spreading throughout the territory from 1811 when Cuman is printed in Venezuela and then in Ciudad Bolivar with Orinoco email on 27 October 1818, Maracaibo with the National Post in February of 1822, in Puerto Cabello in 1825.

All sources indicate that it was between 1830-1848 when there was the launch of the press in Venezuela. It is also at this stage when they start those which are highly culturally and Courier Caracas (1839-1841) and others who brought generally good samples of fine arts and literature. Then we went to the stage (1847-1858), when initiating humor journalism Devil Asmodeus Asmodeus and that it is a humorous and satirical journalism against the government.

As important fact should be noted that in the year 1859 of 1,218,000 inhabitants that had the country, only 14,000 received formal education and potential readers news just came to 30,000 despite proliferated 120 newspapers nationwide. From 1870 begins to leave the National Review that he could point out how it was the beginning of modernization of journalism to use the steam press, plus monotypes to be visually appealing.

And from the late nineteenth century and the rise of starts the press in Venezuela, born many other newspapers and disappear, there is censorship and freedom then, develops journalism as a career, is technified and refines the press, including a from 50 the press becomes a large company as such and the press is a business and many entrepreneurs acquire and release printing newspapers and newspaper advertising is developed.

At this time the company is already established in the country and journalism becomes the mass media (informationally) more popular.

Newspapers in Margarita came on 3 May 1816, when Juan Greek lands in the first printing, brought by Simn Bolvar from Haiti.

In 1845 appears in circulation the first newspaper called The Spartan, Pedro Silva. From 1847-1874 we again have no news of Printing in Margarita. It is due to personal efforts of Nueva Esparta state governor, Don Elias Villalba, the introduction of the first Stationery Office.

On November 23, 1972 Ivan Cardozo founded the newspaper Sol de Margarita. The following year, on September 6 underlying the Caribbean Journal of Salvador Ernndez. Then in 1984 circulated newspaper El Faro, months later he founded the newspaper La Tarde, and November 28, 1986 Insular circulating newspaper, which since 1993 is known as La Hora.

Types Press.

The conditions of release may differ depending on the frequency of occurrence (daily, weekly, monthly, etc. ..) However, the notion of the press is in first place tied to newspapers and secondarily to newspapers or weekly magazines. Also distinguish according to the medium that supports the dissemination of news (newspapers, radio, television), but in general the press identifies with written information. Another criterion for distinguishing rate refers to the separation of general press and press. Overview publications dealing with all of the above, while the specialized press are those that covers a precise area (economic, sports, music, entertainment, events, heart presses, etc.) Or general themes or approached from a particular perspective.

The peculiarities of each publication determine the style that is adopted for the presentation of news. Thus, for example, the press tends to adopt view style format and weighted with a proportionately reduced percentage of illustration, however, the gossip call has a higher content graph.

3. The Daily Journal

Origin and evolution.

On October 23, 1945, Jules L. Waldman founded this newspaper, under the name of “The Caracas Journal”, but years later, after many chances, English-speaking population had grown, and in 1951 began distribution in twice a week, and it was a breakthrough important to the newspaper that he did have a knack for the goal of being a daily newspaper distribution. 1955 was a year highly anticipated by the newspaper and the readers of this, they began to distribute copies daily throughout the country, and change the name to “The Daily Journal”, in order to give readers a chance to speak English in Venezuela, to receive daily information on events occurring both in our nation and in the world.

Features newspaper.

This is a periodical devoted to English-speaking readers, where you can find news about politics, economy, science and technology, opinion, society, events, sports, developing a short information about the most important events in Venezuela, but expanding a little more on the international side, as most of the readers who buy the newspaper are people with an interest to learn about the world in general, because the “reader” who wants to learn deeply about national events, goes looking for some another national newspaper where they extend over the news of the country.

The aim of this paper is to bring people of all nationalities to buy the newspaper, as it focuses more on the events in the international arena, in economic language and universal.

SWOT matrix.


* Give accurate, truthful, and well expressed.

* Advertising is both Spanish and English, aimed at a specific target.

* The overall global information is specified, that is showing the most important events.

* The economy and finance sector is large.

* Mention daily weather in different cities worldwide.

* In terms of size, the format is well presentable and practical.


* National data is limited.

* The order form is a bit disorganized.

* No sequential indices.

* Rarely has a clear editorial page.

* No website.


Among one of the threats is, the Internet and the easy access to it, in the search for information by other English-language newspapers in other countries, such as: The “New York Times” or “Wall Street Journal” , or other most senior foreign newspaper, as the reader of the paper is very demanding and always searches or constantly, more accurate and concise information.

As regards the general opinion, the Daily Journal, to be written in English, in a Spanish speaking country, it may seem discriminatory.

Another serious threat of newspapers El Nacional and El Universal, because it is the same information the scheme but Daily Journal is in Spanish, and national information is broader.


* The intrigues between the U.S. government and Venezuela.

* The constant wars in the world.

* Important scientific discoveries.

* The constant movement of the Caracas Stock Exchange and the World.

Current status of the newspaper.

The Daily Journal is currently in a very important stage in their development, as the country is experiencing a very controversial.

Today, this is the only daily national newspaper, English-speaking, that makes it different from others, for this and other things is a newspaper that is popular.


The philosophy of this paper is based on the motto, “makes the diference” (makes a difference), this means that the newspaper was created for very obvious reasons, do an English newspaper, in a Spanish speaking country, so that English-speaking readers, have the opportunity to be informed of events both at home and around the world, more specifically in meeting the demands of the reading public, with differences to other important newspaper, in which the official language is handled and focus more on the side of national news.

Where next

Their main goal is to reach all the public primarily English-speaking foreigner, living in the country, making it one of the major newspapers across the board, if it came to this audience, which is in the thousands, create a good market for the newspaper.

Marketing and Price.

The rates in this paper are somewhat expensive, commensurate to the type of companies that will advertise their products or services. Prices vary by “column inches”, and depending on the page number and the position in which you want to place the ad in the classified ads and the number of words and classified by type, with or without graphics .

The ads displayed have a surcharge of 30% on Sundays, and publications overnight.

Adverts have a surcharge of 100% of the total messages with bold letters.

Notices for 15 days: 10% off

Notices for 30 days: 20% off


Rates per day

First 20 words …………………………………… Bs 3,100

Additional Word …………………………… Bs 180

Check mark small Bs …………………………. 1,370

Check mark …………………………… Big Bs 1,900

Photos Bs 5000 each insertion.

4. Conclusion

In conclusion, in all media, the newspaper has been the oldest and accepted of all time, the press today, not only occurs through the newspaper but also on radio, television, computers, etc. . And despite all the technological advances, the press has remained there, informing and maintaining the same level of competition everywhere.

The press is a media training social cultural, educational, entertainment and a way too, but always have that, you can say formality and respect from the editors, that make us distinctive and reflect ethical and especially confidence that what we are reading, done correctly and to form us as people.

5. Bibliography

Great Encyclopedia of Venezuela.

Page 284.

P R A D A R I V E D E I R A Raul


The Daily Journal

Anniversary edition.